How effective is your current website?
To determine a conversion goal, we look at your site’s conversion rate. The extent to which your website now converts is determined by many factors and depends, among other things, on:
- Appearance
- The extent to which style and content meet the expectations of the visitor
- User friendliness
- Clarity
- Quality of the texts (SEO copywriting)
After a clear and measurable conversion target has been formulated, Stramark’s consultants determine the conversion targeting of your current website. They do this on the basis of the following criteria:
- Is it immediately clear to visitors what your website has to offer?
- Do you clearly communicate why your offer is more attractive than that of the competition?
- Does the website answer the most obvious questions customers might have?
- Does the website encourage visitors to make a product purchase or information request via so-called ‘calls to action’?
- How easy is it for visitors to buy a product or request information?
You will then receive advice from us to optimize the effectiveness of your website.
This way you can get started right away!
The conversion power of a website depends on many factors. Conversion optimization can be achieved in several ways. Stramark gives conversion optimization advice on the design, functionality and texts of your website. This way, optimizing your website becomes concrete and you can get started right away.
The structure and texts should encourage your potential customers to make a purchase or request information. Buttons, forms and the checkout procedure (shopping cart) should ensure that your visitors reach the conversion goal. Preferably in as few steps as possible.
Website optimization by Stramark: the conversion specialist
There are always creative possibilities to improve the conversion of your website. For you as an entrepreneur it is especially important to know which improvement quickly leads to the best result.
Are you curious how your conversion can be boosted? Then contact Stramark. We are happy to tell you what website optimization can offer you compared to attracting more visitors through SEO or SEA. It is even possible to prepare a conversion optimization advice report for you. In this we make tailor-made recommendations that will increase the effectiveness of your website.
Can’t you realize it all yourself? No problem. As a website optimization agency, we also carry out project management. On request, we coordinate and monitor the implementation of our conversion optimization and advice that increases conversion.
Frequently asked questions about conversion optimization
📈 What is Conversion Optimization?
Conversion optimization is turning your visitors into customers. Our goal is to increase the number of conversions, and therefore the conversion rate. Website optimization improves the experience of your customers on the website. As a result, they will proceed to order faster.
🤔 What is the purpose of conversion optimization?
You are trying to increase the conversion rate. What you mean by conversions is up to you. A conversion goal can be, for example: signing up for the newsletter, downloading a whitepaper, generating leads or selling products/services.
👍 How does conversion optimization work?
First you try to attract more visitors to your website by means of Google ads, SEO or social media. You will also optimize your website. This improves the user experience of the visitors who come to your website. This will make it faster for them to make a purchase, register for the newsletter, etc.
💰 What does conversion optimization cost?
This depends, among other things, on the objective you have, the market in which you operate and the competition you face. Within SMEs, we see that an investment of 5 to 15% of that turnover is required to obtain more turnover. Online marketing is not only about the investment, but also about what it yields. To find out what online marketing can offer you, you can request a free SEO and/or SEA analysis from Stramark. This way you know how you can recoup the marketing investment and when your business case is positive. Request an audit or contact Hans
😄 What are the benefits of outsourcing conversion optimization?
Outsourcing conversion optimization offers benefits such as access to expertise, objective evaluation, time savings, use of advanced tools and a result-oriented approach. This often results in improved conversion rates, higher sales and a greater impact on the bottom line.
